Program Strategy & Audience Engagement

In addition to serving as a traditional program producer, Brittany specializes in helping clients with program strategy and audience engagement. By sharing her unique perspective and ideas, she equips presenters to create a genuine connection with the audience through simple-to-execute yet meaningful activities.

Program Strategy

• Provides an easy-to-use framework to identify "The Takeaway" for a presenter—the key message that matters, evokes emotion, and instills a call to action for attendees.

• Facilitates conversations to keep the focus on the audience perspective and experience—who they are, what role they play, their mindset/emotions throughout the event—to ensure that messaging hits the mark.

• Provides strategies and ideas to improve a presenter's ability to engage and connect with the audience, and to deliver content in a memorable way.

• Offers strategies and coaching for speaker delivery, i.e. moving with intention, verbal pausing, confidence vs. vulnerability, etc.

Audience engagement

• Develops custom activities/exercise(s) to engage the audience through interaction, movement, and connection. Activities are strategically placed in the program based on desired goals, e.g. reinforce the event theme, introduce a presenter's key takeaway, warm-up or re-engage the audience, etc.

• Provides step-by-step instructions and coaching to facilitate the activity, e.g. emcee/host, presenter, etc. Activities are typically impactful yet simple-to-execute.